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It’s in our name

The creation of Gaard One was deeply inspired by our love for the great outdoors. While working to change the landscape of gear for the 21st century outdoor enthusiast, Gaard One is dedicated to protecting and respecting the wilderness through conservation efforts. That’s why for every single dollar you spend on our products, one square foot of land will be protected for generations to come. One for one- you spend one, we Gaard One.

Sounds great- but how?

Our Chief Outdoors Officer, Nate, knew from the beginning that he wanted to make an impact far beyond sales. Instead of dedicating a percentage of sales to various organizations, Nate wanted to establish our philanthropy through a measurable, relevant cause- something the community would be able to visualize and relate to.
With our Missions and Values in line, Gaard One was established as a Benefit Corporation. This designation legally defines us as a company with goals to include positive impact on society, the community or the environment.

B-Corp, that’s new!

By establishing ourselves as a B-Corp, we are able to expand the obligations of our board, requiring the consideration of environmental factors and not just a maximized financial return for our stakeholders. When we became a B-corp, we solidified our commitment to our mission, values and land conservation efforts.

How are you conserving the land?

Gaard One plans to work with various land trusts around the country to conserve land that is at risk of development, historic or home to ecosystems of all kinds. For each dollar that is raised during our crowdfunding campaign and thereafter, one square foot of wilderness land will be conserved. Read more about our Land Conservation Advisory Board- The Gaardians- below!

The Gaardians

As a company, we have established an extremely seasoned Land Conservation Advisory Board made up of some of Minnesota’s premier game-changers in conservation and fund allocation to conservation efforts and land trusts. At the culmination of our campaign (and the end of each quarter thereafter) the amount of funds raised through Gaard One will be taken by The Gaardians, and matched to the most relevant, current projects in need and the organizations that are working to protect that land.

David Hartwell


Founding president of the Minnesota Land Trust and 22-year board member of the Land Trust Alliance in Washington D.C., David Hartwell is a wealth of conservation knowledge and best-of practices to the Gaardians. In 2000 he began to build and led a coalition of conservation groups that culminated in 2008 with the passage by the voters in Minnesota of a constitutional amendment that will raise an estimated $6 billion dollars for conservation and the arts during its 25-year life and has served on the Lessard Sams Outdoor Heritage Council which recommends habitat projects from the amendment since 2008. 

Ann Bancroft

Ann Bancroft is one of the world’s preeminent polar explorers and is the first known woman in history to cross the ice to both the North and South Poles. An internationally recognized leader, she is dedicated to sharing stories from her expeditions to inspire youth and people around the world to create change. Ann is the founder of the Ann Bancroft Foundation: an organization focused on inspiring women and girls around the world to unleash the power of their dreams.

Nancy Gibson

Nancy Gibson is best known for her effort to build the International Wolf Center in Ely as member of its board beginning in 1987, playing an instrumental part in its creation and success. In 1998, she was one of the leaders who helped pass the State Constitutional Amendment dedicating 40% of net proceeds of State Lottery dollars to the Environment and Natural Resource Trust Fund, serving on its Commission since 2006 as co-chair and co vice-chair. The Trust Fund is instrumental in supporting monies for innovative research with water resources, energy, invasive species, toxic pollutants, environmental education, critical natural resources, parks and trails across Minnesota.