GO Team

Nate Heegaard - Chief Outdoors Officer

Nate’s passion for the outdoors began as an infant. His dad, a passionate outdoorsman himself, would carry him on his back, taking him hiking, hunting, and fishing. Nate, a University of Oregon alum (Go Ducks!) started his career as a pro-outdoorsman at a lodge in North Dakota guiding hunting and outdoor adventures.

As a twist of fate, Nate was seriously injured during a surgery on his hip. Due to this unforeseen accident, he was forced to explore other career options as a result of the disability that followed.

Nate founded Gaard One as a way to continue his connection with the outdoors, though at a much different capacity. He was no longer able to spend long amounts of time on his feet, nor participate in the rugged hardcore activities he’d been used to. If he couldn’t be on the front lines, he wanted to optimize and better the way people gear up for the outdoors.

Driven by a mission he believed in - land protection- Nate began to explore and tinker with different ideas he had for new, innovative outdoor product lines. This led to the creation of modular, handy and high-tech gear sets for the 21st Century outdoor enthusiast with an emphasis on resourcefulness and accessibility. Nates mission is for everyone, from the hardcore outdoor explorer to the common day tripper and everyone in between, to be able to get out and enjoy the outdoors.

Will Heegaard - Chief Impact Officer

Will Heegaard loves developing Gaard One’s impact mission. With a background in program management, emergency medicine and disaster relief, he understands the importance of having the right tools for the job. A registered paramedic, Will responded with International Medical Corps to Typhoon Haiyan, then deployed solar refrigeration in West Africa during the Ebola outbreak. Domestically, Will’s been on the ground with Team Rubicon after disasters in Louisiana, Minnesota, and Puerto Rico. When he’s not on an ambulance or in the field, he likes to cook, write, travel and tinker on his off-grid tiny house.

Lauren Carter and Cassie Laabs - Marketing Specialists

Lauren and Cassie have been an integral part of the Gaard One team since early 2018. Together they worked with Nate to bring the first set of Gaard Gear to the masses through a successful crowdfunding campaign. Working hand in hand with the Heegaards, Lauren and Cassie have embraced the origin story and garnered a following of outdoorsmen and women who are equally passionate about Gaard One and its mission. When they are not working on Gaard One, they have established a small digital marketing firm, NINETY94, that focuses on launching other local start ups.